Social media is here and has been for a while. It can be a great way to tell others about your business.   Like everything, there can be potential issues from time to time and as a HR consultancy we see social media HR related issues on the rise.   Some tips….

  • If you decide that social media is relevant to your business, carry out a risk assessment on user-generated content – think about how damaging abuse could be to your business.
  • Provide your staff with guidance as to how they should interact with, and the correct use of social media.
  • Establish terms of use and privacy policies.
  • Ensure that you obtain consents from relevant persons – i.e. staff, customers or any third parties.
  • Check your insurance covers you for online activities!

Social Media Guide and Checklist

 

Use of social media may be relevant to a business IF:

  • Blogging and networking are conducted on the company website;
  • The business (staff) are using social media sites, in order to further the company’s business in some way;
  • Third parties refer to the company’s business or products on their own social media sites (such as blogs)
  • Staff are using social media sites to make comments about the company.

Precautions a business should take:

  • carry out a risk assessment on user-generated content and potential market abuse.
  • establish terms of use and privacy policies.
  • provide guidance to people on correct use of social media.
  • review relevant third-party terms of use and privacy policies.
  • check your legal compliance in the use of social media.
  • obtain relevant consent from appropriate persons (staff, third parties, customers).
  • ensure that you disclose all material connections with third party bloggers.
  • check your insurance covers you for online activities!

Its best not to:

  • Impose unnecessary or impractical rules regarding use of social media.
  • use data, names, images or information without first obtaining consent.
  • forget about any regulatory rules and standards when using social media.
  • use social media without first checking any associated legal risks.

produced by Mercury HR Apr 2012. Copyright Mercury HR 2012-2013.

If you want to know how people are using Social Media then have a look at this video: (Source CIPD HRD 2012).