Social media is here and has been for a while. It can be a great way to tell others about your business. Like everything, there can be potential issues from time to time and as a HR consultancy we see social media HR related issues on the rise. Some tips….
- If you decide that social media is relevant to your business, carry out a risk assessment on user-generated content – think about how damaging abuse could be to your business.
- Provide your staff with guidance as to how they should interact with, and the correct use of social media.
- Ensure that you obtain consents from relevant persons – i.e. staff, customers or any third parties.
- Check your insurance covers you for online activities!
Use of social media may be relevant to a business IF:
- Blogging and networking are conducted on the company website;
- The business (staff) are using social media sites, in order to further the company’s business in some way;
- Third parties refer to the company’s business or products on their own social media sites (such as blogs)
- Staff are using social media sites to make comments about the company.
Precautions a business should take:
- carry out a risk assessment on user-generated content and potential market abuse.
- provide guidance to people on correct use of social media.
- check your legal compliance in the use of social media.
- obtain relevant consent from appropriate persons (staff, third parties, customers).
- ensure that you disclose all material connections with third party bloggers.
- check your insurance covers you for online activities!
Its best not to:
- Impose unnecessary or impractical rules regarding use of social media.
- use data, names, images or information without first obtaining consent.
- forget about any regulatory rules and standards when using social media.
- use social media without first checking any associated legal risks.
produced by Mercury HR Apr 2012. Copyright Mercury HR 2012-2013.
If you want to know how people are using Social Media then have a look at this video: (Source CIPD HRD 2012).